Building on our Responsible Products webinar, this series is designed to deep dive into some of the most important challenges product manufacturers face. We know that the shift to more responsible products can’t be achieved alone, so these sessions are aimed at connecting the sector to help organisations ask and answer questions and share experiences and resources to make it easier.
Session 3: Avoiding Greenwashing
Learn how to navigate environmental claims ethically and effectively. Gain insights from a successful manufacturer’s marketing strategy and understand how to discuss products recognized under Responsible Product Guidelines. Open discussion will cover greenwashing and validation of claims.
Other sessions in the series:
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Session 1: Product certification
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Session 2: Environmental Product Declaration
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Session 4: Responsible Product Guidelines